Privacy Policy

Welcome. We appreciate your participation and value your personal privacy at our website, Peterman's Eye. The goal of our policy is to explain to you the information we collect, how we use and share this information, and how you can edit your personal information. This policy applies to the information we collect on this website, which you were participating in when you clicked through to this policy, which is owned and operated by The J. Peterman Company (see JPeterman.com for information about our company).

This Privacy Policy, together with the User Agreement posted on our website, sets forth the rules and policies governing your use of our website. By using our website, you agree to accept these policies. We may change this policy from time to time without notice therefore we recommend you check back periodically to ensure you are comfortable with our most recent policy. Immediately after we post any changes to this policy, those changes are deemed effective, whether or not you have reviewed them. By using our website after we post any changes to this policy, you agree to accept those changes. If at any time you choose not to accept the User Agreement and/or Privacy Policy, please do not use our website.

1. What information does Peterman's Eye collect?

You may submit personal information to our website in numerous ways. First, you may share your name, email address and certain information about your likes and dislikes when you sign up for our website, or request a newsletter. You may also provide personal information when you post comments, or submit ideas to our editors. In addition, if you have registered with another of J. Peterman Company sister sites, we will have any personal information about you that you provided at the sister site(s) as well. Whether or not you provide personal information is your choice; however, often it is required to participate in a particular activity or gain access to certain content on our sites.

We also automatically collect general information, or what we call non-personal information, from you when you access our website. This information can include, among other things, the type of browser you are using, the third party website from which your visit originated, the operating system you are using, the domain name of your Internet service provider, the search terms you use on our website, the specific web pages you visit, and the duration of your visits.

2. How does Peterman's Eye use and share this information?

We use this information to improve the user experience of our site, to better match the advertising you interact with, to improve the content and community we provide, fulfill your requests for additional products and/or services, and/or to communicate with you as a registered user of our website.

We see the task of safeguarding your personal information as an important one. The situations explained below are the only times where we may share your personal information with a third party outside of the J. Peterman Company or an approved vendor of J. Peterman performing a specific task or function on behalf of the company (and these companies will not own or control your personal data on a permanent basis and they can only use your data for the task assigned to them by the company). Those situations are as follows:

  1. in response to a legal process and/or where we (or an enforcement agency) believe your actions may violate applicable laws, or our user agreement, or where we believe your actions threaten the rights, property or safety of our company, its users (or the general public).
  2. You volunteered your personal information to the general public while participating in certain activities on the website, for example, forums, posts, and/or reviews. We cannot control the actions of our site users and recommend you consider this prior to sharing any personal information with the general community on our site.

We may share what we call non-personal information with our advertising partners (but your personal information will not be disclosed). For example, the ads appearing on Peterman's Eye are delivered to you by X. General information about your visit to our site is used to serve ads to you on this site, and in the course of serving advertisements to this site, our advertising partner may place a unique cookie on your browser, and may also use other monitoring technologies to create anonymous statistics about our website visitors. We also use non-personal information to analyze site traffic, audience trends, etc, and may use an approved J. Peterman vendor to help us complete these tasks.

3. How do we store information?

J. Peterman takes steps consistent with commercially reasonable industry standards to assure that any personal information collected from you is secured from loss, misuse or unauthorized access while under our control. Please note that despite our efforts to protect information provided to us, we cannot guarantee that such information will not be lost, disclosed or accessed by accidental circumstances or by the unauthorized acts of others.

4. Do we collect personal information from children?

Peterman's Eye website is not intended for children, and the website will not knowingly collect personal information from children under 13.

5. How can you edit your personal information?

At any time, you can edit your personal information during the registration process, and as often as you like. Anyone who experiences problems with our service, or just has questions about our service, please contact us at customerservice@petermanseye.com.

6. How can you contact us?

If you have any questions or concerns regarding our privacy policy, please contact us as described below.

By Email: customerservice@petermanseye.com.

By Mail:

Peterman's Eye
Attention: Customer Service
1001 Primrose Court
Lexington, Kentucky, 40511

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