This article from Mental Floss delivers the fascinating history of English pub signs and answers the question “Why do British pubs have illustrated signs outside?”
“The first British pub signs were created in the 12th century and were simple representations of tankards, hops and other brewing-related paraphernalia used to inform passersby that the establishments sold ale. This was Britain in the dark ages, when education—and in particular, literacy—was in short supply. Since most of the population were unable to read, pub signs were used to inform would-be customers that they could find a drink inside.”
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